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Know Libya - About us

Know Libya (registered in Libya as M’arafat Libya Company Limited) is a Libyan-British business, based in Tripoli, which specialises in offering tailor made solutions to clients' needs in Libya by offering a range of complementary 'knowledge transfer services in the form of research, training, and business consultancy.

These services reflect and complement the extensive Libyan and international experience and expertise held by Know Libya's Managing Director Sami Zaptia (Libyan) and Yolanda Zaptia (British) who both manage and oversee the companies activities - and represent Know Libya’s contribution to supporting Libya’s long term economic development

Working from Tripoli, Know Libya are confident we can assist you with your training, business research and consultancy requirements in Libya because we are ...

Dedicated: We take time to understand your business needs, because we are interested in supporting your long-term success and developing Libya's potential.

Perceptive: We are continually building on our understanding of Libya, its characteristics and people to explore and explain the local insights we have, so they add value to everything we do.

Experienced: Practical business experience in Libya, together with our graduate and professional study, and international business backgrounds in investment banking, management, research consultancy, hospitality management, training and education help inform all the services we provide for our clients inside and outside Libya.

  • Over 20 years UK and international business experience in investment banking, market research, hospitality and training, working with local and international clients.

  • Graduate and postgraduate study in UK universities and training institutes, in Economics, International Relations, Hospitality & Tourism Management, and Business English teaching and training.

  • International professional memberships of ILM, ESOMAR, SCIP, AQR, iatefl-BESIG, Institute of Hospitality, and AHLA.

  • Authors of numerous research reports, sector studies, company profiles, risk assessments and market surveys.

  • Sami Zaptia having lived, studied and worked in the UK and Libya, with local and international companies for over 25 years, is well placed to offer insights on the changes happening in Libyan business and society. He is responsible for managing a lot of Know Libya's researchand consultancy activities. He is also a regular contributor to Libya's only weekly English newspaper the Tripoli Post, a graduate of the NES/Monitor Leadership programme in 2007, and a certified cultural awareness trainer.

  • Yolanda Zaptia, who is British/Italian, first came to Libya in 1998. In 2006, she moved to live in Libya with over 20 years international business management experience working in different sectors (international banking, emerging markets investments, research consultancy, training and hospitality). She is an experienced manager of people, resources, projects and businesses (including SMEs and now a business in Libya), the author of several research reports, and a qualified and experienced teacher (TEFL, CELTA, UK Business English).

  • Know Libya work as a team of creative problem solvers who source and develop local and international expertise as required, to ensure we satisfy each client's specific needs.

Know Libya = Local insight + International expertise

If you would like to know more contact us at


Know Libya 2009                                                                                                                                                                                                                             Designed By Sama Media