Know Libya - About us
Know Libya (registered in Libya as M’arafat Libya
Company Limited) is a Libyan-British business, based in Tripoli,
which specialises in offering tailor made solutions to clients'
needs in Libya by offering a range of complementary 'knowledge
transfer services in the form of research, training, and business
These services reflect and complement the extensive
Libyan and international experience and expertise held by Know
Libya's Managing Director Sami Zaptia (Libyan) and Yolanda Zaptia
(British) who both manage and oversee the companies activities - and
represent Know Libya’s contribution to supporting Libya’s long term
Working from Tripoli, Know Libya are confident we can
assist you with your training, business research and consultancy
requirements in Libya because we are ...
Dedicated: We take time to understand your
business needs, because we are interested in supporting your
long-term success and developing Libya's potential.
Perceptive: We are continually building on our
understanding of Libya, its characteristics and people to explore
and explain the local insights we have, so they add value to
everything we do.
Experienced: Practical business experience in
Libya, together with our graduate and professional study, and
international business backgrounds in investment banking,
management, research consultancy, hospitality management, training
and education help inform all the services we provide for our
clients inside and outside Libya.
Over 20 years UK and international business
experience in investment banking, market research, hospitality
and training, working with local and international clients.
Graduate and postgraduate study in UK universities
and training institutes, in Economics, International Relations,
Hospitality & Tourism Management, and Business English teaching
International professional memberships of ILM,
ESOMAR, SCIP, AQR, iatefl-BESIG, Institute of Hospitality, and
Authors of numerous research reports, sector
studies, company profiles, risk assessments and market surveys.
Sami Zaptia having lived, studied and
worked in the UK and Libya, with local and international
companies for over 25 years, is well placed to offer insights on
the changes happening in Libyan business and society. He is
responsible for managing a lot of Know Libya's researchand
consultancy activities. He is also a regular contributor to Libya's only weekly English newspaper the
Tripoli Post, a graduate of the NES/Monitor Leadership programme
in 2007, and a certified cultural awareness trainer.
Yolanda Zaptia, who is British/Italian,
first came to Libya in 1998. In 2006, she moved to live in Libya
with over 20 years international business management experience
working in different sectors (international banking, emerging
markets investments, research consultancy, training and hospitality). She is
an experienced manager of people, resources, projects and
businesses (including SMEs and now a business in Libya), the
author of several research reports, and a qualified and
experienced teacher (TEFL, CELTA, UK Business English).
Know Libya work as a team of creative problem
solvers who source and develop local and international expertise
as required, to ensure we satisfy each client's specific needs.
Know Libya = Local insight + International
If you would like to know more contact us at